Health Insurance and the Digital Boom

All Benefit Trends Executive Health April 19, 2017

Let’s talk technology.

Every industry has been affected by the digital boom, tasked with the challenge of adapting their products, services and processes to better fit within the digital realm. The health insurance industry is no exception.

As a result of the world’s digitization, health insurance companies are generating apps, streamlined web access to medical and claims information, and other digital content all aimed at encouraging utilization for this new age of consumer that collects and digests information differently than before. After all, the number of adults in the U.S. using mobile phones for health information grew from 61 million to 75 million this year.

Why does this matter?

  • People value ease-of-use and convenience. Today, the world moves much faster and everything, including the typical health insurance mechanisms, must stay up to speed to keep members satisfied.
  • It’s important to give people the ability to self-serve and manage their health insurance on a digital platform. Just like an Amazon customer wants to be able to virtually put something in their cart and then track the package to their door, a health insurance member wants the ability to file a claim with the click of a button and track when it’s been paid.

When looking for a new health plan or evaluating a new one, make sure to consider the technology aspect. Ask yourself, is it offering the ease-of-use and digital accessibility that today’s employees want?

How we can help:

Ultimate Health, our premier supplemental healthcare reimbursement plan, includes convenient digital and online resources like the Member Portal and mobile app where members can easily file and manage claims. There are also live webinars that members can attend to learn more about the plan at their own leisure.

Don’t lose sight of personal touches.

It’s important to remember that as great as easy online features are, they can also be somewhat alienating. There is something to be said for being able to pick up the phone and reach a real person who can help you. Make sure any health plan with great digital features can balance them out with true service excellence. We love technology in this digital age, but personal connection and interaction should be a driving force in any industry, especially health insurance.

At Armada, we value providing service that goes beyond a simple transaction. It’s about truly helping people on a digital and personal level.

Source: Healthcare IT News

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